Email marketing has become a critical success factor for online marketers. The common question that comes to mind is what is the best email marketing software out there? There are plenty of them but to me, Aweber stands out as the platform of choice. In this post, I will tell you 12 reasons why Aweber is the best email marketing platform for those who want to start an online business.
What is email marketing software?
- Email marketing software is simply a tool that you can use to build your own subscriber list and email them as and when you want. Those are the 2 core functions of this tool.
- Every email marketing software has a feature called opt-in form, which you can embed in your site or a landing page. When someone signs up through this opt-in form, they will be automatically added to your list as a subscriber. You then can connect with them through a series of emails.
- Most email marketing software allows you to send different formats of emails like text only, HTML, blog post, newsletter type, and many more. These formats only evolve over time.
Why is it important to invest in email marketing software?
Well, the reason is quite simple. That is the only way to build a list effectively. List building is a critical component that you must never ignore. More than selling, your focus must always be to grow your list as big as possible. It is an asset to your business. In fact, it is your asset! You own the list and it may potentially generate income for you over the years. Therefore, choosing the right email marketing tool is important for your business, and this where Aweber comes in as a preferred choice.
Here are 12 reasons why Aweber is the best email marketing platform for online business.
1. Aweber’s solid business background
Aweber is located in a 71,000 square foot building in Chalfont, Philadelphia. To date they have been in business for over 20 years, starting way back in 1998. This is a very important aspect as it indicates longevity in an ever fast-evolving environment.
Most of us don’t really consider this as a deciding factor. However, if you want a long term partnership with a good email marketing provider then it is a factor to consider. The last thing you want is for your provider to close shop or run into financial difficulties which will directly impact your business efforts.
2. A great relationship with IP providers
One of the reasons Aweber can stand long and keep growing in this business is that they have to build a good relationship with the IP addresses. This is a big reason why Aweber is the best email marketing software out there. There is no point coming up with great emails if they end up in the spam box and never get read. Deliverability can make or break your email campaign and IP reputation is the factor that decides on that.
Aweber maintains strict compliance with the standards set by the ISPs (Internet Service Provider). They ensure healthy 2-way communication and have to build a good connection with contacts within the ISPs.
3. Aweber is great for affiliate marketing
Whether you realize it by now, not all email marketing software is kind to online marketers especially affiliate marketing. I did not know this when I first started doing an online business that there some providers who actually ban members from promoting affiliate links in their email.
Why affiliate marketing gets a bad reputation?
The reason is simple – affiliate marketing has long been getting the rap for spamming in the name of selling. There must have been tons of complaints from people who keep getting unsolicited or unwanted emails which then lowers down the reputation of that email marketing provider in the eyes of the ISP. So, to keep things safe, affiliate promotion and marketing is prohibited. Some platform allows affiliate marketing but not direct links which means you cannot put an actual affiliate link in the email. You need to bring your subscribers to a landing page first and then direct them to the affiliate link.
I will not name names of who bans affiliate marketing. One because I do not want to put them in a bad light and second, policies and standards may change so by the time you are reading this, the provider may be less strict. What I can tell you for sure is that Aweber is perfect for affiliate marketing. I have been doing it for years without any issues. My mentors have also been doing the same and I can confidently vouch for it.
4. Easy to use interface
Those who not so tech-savvy may find navigating through different interfaces can be a nightmare. The user dashboard is well designed, easy to move from one section to another, and has a simple drop-down menu for you comfortably execute any task that you want.
It is all designed for people with the most basic tech understanding and not meant to keep things complicated. Having an easy to use interface means you have the ability to get started faster.
5. Easy to create an opt-in form
Aweber makes it so easy for you to create your own opt-in form. Nothing fancy and loud, just a simple drag and drop opt-in form which is powerful enough to get people to sign up. These forms are customizable with colors, fonts, sizes, etc.
There are also pre-made custom templates like above that makes it easy for you to design a beautiful signup form. All these are easy to make with drag and drop, point, and click features. Once you have installed the opt-in form on your site, any changes that you do on the form will automatically reflect on the site. You can just manage the form from your Aweber dashboard.
6. Create a customizable email design
Email marketing is the cornerstone of any online business’s success. Aweber has loads of email templates that are customized to your business needs.
You can create the old traditional email template, survey emails, blog emails, newsletters, email courses, product emails, and many more. The email template pre-loads with just one click and all you need to do is to insert your content.
Once you have customized your email, you can save it as a template that you can use in the future.
7. Design beautiful landing pages with Aweber.
With Aweber, you can design beautiful landing pages in lighting speed. Now, I do have to say that the options are limited but new templates are always being added. Aweber has also a contact where you request the type of landing page template that you want and they will get it done for you.
The thing about landing pages is that it needs to be simple but optimized to increase the conversion rate of your visitors. Aweber is careful in the design they put out for us which I appreciate. Anyways, the design is also customizable so you can tweak it as per how you want.
8. Aweber can easily integrate with any platform
You can connect your account with so many third-party platforms to run your online business. Aweber is a trusted brand and is accepted by applications like WordPress, Elementor, Drupal, Zendesk, PayPal, LeadPages, ClickFunnels, Facebook, and many more.
In a nutshell, here are all the categories where the integration can happen:
- Content Management
- Landing Page
- Productivity Tools
Therefore, if you are running any kind of business online, you can be sure that the platform that you are using will support Aweber.
9. Easy subscriber management
You can slice and dice your customer segment any way you want. You can categorize the people on your list so that you will be able to market to them better.
For example, you can move people who have bought stuff from you into a different category. That way, you won’t keep sending them duplicate emails on the same promotions but you can start marketing other things to them.
You can also import your own subscriber list at no cost. That way, if you are moving from another email marketing provider, you will never lose your subscribers.
10. Power mobile marketing
You don’t need to be in front of your laptop or sit in an office to do your email marketing. With Aweber mobile app, you can create sign up forms, design your email, and view real-time stats right from your mobile. You can be on the go and still get your work done.
11. Pricing Structure
When it comes to pricing, it is a bit tricky to make an apple to apple comparison. What makes Aweber the best email marketing platform is that it offers an all-inclusive pricing plan which means you only pay more to get more subscribers. You get all the features no matter if you paying $19, $29, $49 or $149. Everything is included in every pricing tier and no hidden fees or features.
This is very different from other providers who have different features for different pricing plans. You may think you are paying a slightly cheaper price or getting a bit more subscribers for the same price but you are losing out on the features.
Comparison with another pricing structure
For example in GetResponse. The paid plan starts with $15 a month for 1000 subscribers. This seems much cheaper than Aweber that starts at $19 a month for 500 subscribers. However, these tiers are separated by features. As you start your list, you may be able to get away with the Basic plan but as you grow, you would need to upgrade your email marketing features and that is where you will face the cost challenges.
Aweber’s direct and simple plan rocks!
I like the simplicity of the Aweber pricing plan very much. It takes away the headache of trying to consider many different factors. With Aweber, my cost concern is limited to the number of subscribers that I have. The bigger the list gets, the more I pay. Everything else is the same. Simple stuff!
12. Free plan to startup
Recently, Aweber has surprisingly introduced a FREE plan! Initially, during the time when I signed up, there was no such FREE plan. Aweber always had a 30 days free trial plan instead. But from a marketing aspect, I think it does make sense to offer the basic plan for no cost. I like the idea and it will encourage more people to sign up and try it out. Customer turnover will also be lower with this approach.
The free plan is limited to 500 subscribers and 3000 emails. This means, once you hit 500 subs or you have sent 3000 emails, you would need to upgrade. This is great for those who are just starting up and trying the build their list.
Limitations of Aweber free email marketing plan
Of course, you will not get all the features of a paid plan but you do get quite a bit to start you off. When I look at what’s out there, even this free plan seems better than others. There are a few things that you will not be able to do with the free plan.
- You won’t be able to spilt test your emails to see which one has a better open rate.
- No access to the subscriber behavior data
- Cannot track if your subscribers clicked any links in the email.
- Your email will have the Aweber logo.
- You can create landing pages but it will have the Aweber logo.
- No signup split testing
- Would not be able to create subscriber segments.
I personally would go for the paid option to avoid all the limitations above. Nevertheless, the free option is a great start if you are a newbie, on a low start-up budget or just looking to try it out first.
Aweber is truly the best email marketing tool for you. It is hassle-free and has a simple unilateral plan for all the pricing tiers. The company’s strong business background and it’s an outstanding relationship with the IPs ensure your emails get delivered to the inbox all the time and every time. Features that range from stunning email and landing page design, list segmentation, ability to integrate with all major platforms, powerful mobile marketing, and many make it absolutely the go-to choice for your marketing campaign. The most important thing for me personally is that Aweber is a pro online marketing and therefore makes it a no brainer for those building an online business especially affiliate marketing, information products, and e-commerce. Try it for free and see for yourself.