This is the first step that you must take when building an online business. I will give you the steps that you must take to find a profitable niche, which you can compete in.
One thing to note is that too many people who are starting in this business tend to jump into the most profitable niche like make money online niches or weight loss niches because this is the general topic in most people’s minds and lives. It is the topic that you come across every day and therefore should be the best niche to get into. Right?
These are very competitive niches and are hard to break into. That being said, I am not discarding the fact that you can’t make money in popular niches. Many new marketers are emerging in these niches everyday. The money is there but so too the competition with very established marketers.
There are other niches too out there – plenty of them for you to get involved. The question is how do you find that niche? That is the guide which I would like to give to you in this section.
What To Look For In A Niche
Firstly you need to understand what to look for in a potential niche. You can do the niche research as we talk about it here or you can focus on subjects you are passionate about and have some knowledge about already. Think about these questions below:
1) Do People Buy From This Niche Online?
Not everything sells online and you need to consider this when choosing what you are going to promote. Some items, such as shoes, for example, really don’t sell well online because there is such a variation in styles and fits. Very few people order their shoes from the Internet because they prefer to try them on first.
Expensive jewelry and watches are other things that just don’t sell online. If you are going to spend $10,000 on a watch then you are hardly going to order it from the Internet to save a couple of hundred bucks!
Examine the niche you are considering and see if people are buying it online. Are there reviews on an Amazon product? Any Adwords ads there when you search for the keyword? How many of the sites in the top ten are selling products compared to how many are just providing information?
This is going to give you an idea of whether or not people buy the product you are considering promoting online or not. If they don’t buy it online then there is little point trying to sell it.
2) How Many Other People Are Marketing In This Niche?
This is another important consideration when choosing a niche. If there are a lot of other people promoting products in this niche then it is more than a profitable one.
If there are just a few or no people promoting the product you have to wonder if it is one that doesn’t sell online or if you’ve discovered an untapped niche. The latter is unlikely, but it is possible. Do your research to find out if the niche is a profitable one.
This will also give you an idea of the competition in the niche. A niche with too much competition may be too difficult for you to get traffic in unless you are paying for the traffic that is.
You need the right balance of competition and traffic. Your skills in SEO and your budget for paid traffic will determine how high a level of competition you can work with.
3) Do People Search For This Niche On The Internet?
This is where you determine whether there is enough traffic to make it worthwhile marketing in the niche that you have chosen.
If there are not enough searches per month then you will get very little traffic, meaning your earnings will be low. You have to balance traffic versus earnings. So a niche where you get paid $500 a sale may be profitable to go in with only 500 searches a month, but a niche that only pays $5 a sale won’t be worth as much to you.
Remember that the more profitable niches and high traffic niches are likely to have much more competition, meaning it could be harder for you to rank well in the search engines and start to earn.
4) What Problems Cause These People To Turn To The Internet
People come online to buy a product because they have a problem that they want a solution for.
Whether they have come online to buy a lawnmower, solve a health problem or buy a jersey for their favorite sports team, they have come online to solve a problem.
In the first instance, their problem is they want to cut their lawn. Now they may want to do it cheaply, neatly or in style with a ride-on lawnmower. You need to understand why they are on your website and market to them appropriately.
Understanding the problems your potential audience has helps you to find the right niche and get content ideas for your website. The more relevant your content is to your target market, the more likely they are to stay on your website and eventually buy.
Why Evergreen Niches Are So Profitable
By far the best niches to market in are what are known as evergreen niches. The definition of an evergreen niche is one that is in constant demand, year after year.
An evergreen niche is one where the interest in the niche is constant over the years and new people come into the niche regularly.
Evergreen niches include things like parenting, debt, betting, making money, weight loss and so on. These are niches which are going to be profitable now and will still be profitable in a year and five years.
People are in debt now. They were in debt ten years ago and will be in debt in ten years.
People want to make more money now. They wanted to make more money twenty years ago and they will still want to make more money in twenty years.
Setting up websites in an evergreen niche means that you can profit from a single website now and in the future. This means you can work once and get paid time and time again for that effort.
If you are stuck on ideas and don’t know which niche should you be looking at, here are some suggestions that might give you some ideas:
- Anger Management
- Anti Aging
- Back Pain
- Bass Fishing
- Bird Training
- Boat Buyers
- Baby Photography Props
- Camping and Hiking
- Chicken Coops
- Chronic Fatigue
- Camera Lens
- Cure Hemorrhoids
- Dog Training
- DIY Kitchen Upgrades
- Dirt Bike
- Eating Disorders
- Get Your Ex Back
- Hair Loss
- Heart Disease
- Horse Racing
- Horses Training
- Get Rid of Panic Attacks
- How to Learn Guitar / Any Popular Musical Instrument
- How To Run A Marathon
- Home Automation
- Home Security
- Insurance (home/auto/life/pet)
- Interior Design
- Invest In Gold
- Lawn Care
- Magic Tricks
- Marriage Advice
- Martial Arts
- Memory Improvement
- Mental Health
- Model Trains
- Mountain Biking
- Multiple Sclerosis
- Obsessive-Compulsive Disorder
- Organic Food
- Saltwater Fishing
- Scuba Diving
- Self-Sustainability (solar power/wind-power/water filtration)
- Single Parenting
- Smart Watches
- Stop Smoking
- Stop Snoring
- Small Homes
- Tattoo Removal
- Time Management
- Travelling Cats
- Video Editing Hardware
- Wedding Planning
- Wedding Speeches
- Weight Loss
- Weight Training
- Wine Making
- Wall Decor
Here are the steps you can follow to find the right niche
Step #1: Identify your interests
(a) Your first task is to write down a list of all the things you are good at, all of your skills, and all the things that get your fires burning, no matter how silly, trivial or small they could be.
(b) You can also use the suggestion above to decide and come up with ideas for your niche.
(c) Use Google suggestion tool to narrow down your niche ideas. Let’s say you type ‘baby food’ in Google search bar – Google will give you a list of other keywords that people are typing for in the same niche. These keywords can be your niche. So instead of selecting baby food as your niche, you can decide to go down the baby food processor niche.
Pause reading this report just for a moment and write some down, and then come back to the report and you can look at how to evaluate the subjects (or niches) you have chosen. Think about your hobbies, interests, sports teams you follow, job and other things that you know well.
Now you should have a few ideas of some niches that you want to tackle so you need to understand whether or not the niche is profitable and one that is worth pursuing. Don’t be concerned if most of your ideas end up as no-go niches, there will be at least one gem in there that you can create a website and start niche marketing.
Step #2: Use Google Search to find competition level
From here you need to select some keywords that you are interested in and are relevant to your site and determine how much competition there is for that keyword in the search engine rankings and whether you can rank for it.
This is done by going to Google.com and typing in intitle:” your keyword”. This shows you how many people are directly competing for this keyword rather than how many people have any of the words in your keyword on their website.
You can see how many competing sites there are for this keyword below the search box.
Check this out!
“Baby food” has over 168 million listings!
Baby food processor” has over 12 million listings!
“food processors for baby purees” has over 3 million listings.
“food processors for baby pureed diet” has over 400 thousand listings.
Use this process to narrow down and find your niche. So what is the right number? That is hard to say. It is comparative. If my main selected niche – baby food has 168 million listings and I can narrow it down to 10 million or less – I would consider that niche.
On top of this, you need to look at the actual results in Google to see what the top 10 sites are. Is the user-generated content like Youtube and Ezinearticles? Are they authority sites? Manufacturer sites? Sites built by Internet marketers? If there are a lot of sites with user-generated content then you will find it relatively easy to get into the top ten. If there are a lot of established authority sites then you may struggle.
You repeat this process for various keywords until you have ten to fifteen niches.
Step #3: Check Google Trends to make sure your niche is stable or growing in demand
Once you have chosen a list of niches with the right amount of search volume and commercial value, go to Google Trends to see if the niche has demand overtime.
You want to avoid something like this as it is showing a downtrend
Instead, you want to see a trend like this
Once you have gotten a list of all upward trends – you are ready to move on to the next step.
Step #4: Use Google’s Keyword Planner tool to find the search volume of keywords related to your niche
Go to the Google Keyword tool and type in your keyword (or keywords).
Here is where you refine the type of results you want to see. You can pick a location to see how many searches there are in that country plus target specific languages too. This is very useful if you want to target a specific country.
Click on the keyword box to add more filters on your keyword match. You can choose Exact, Broad or Phrases. Select [Exact] to give you a more accurate reflection of searches. With a Broad search if I was researching dog training it would mean any search that had those to words in like “where is the best training course for a dog in Atlanta” would count as a search. Phrases are similar to Broad but it applies to longer sentences or sometimes known as long-tail keywords.
You can select more than one option here if you want and run a comparison between Broad, Exact and Phrases to see the difference. Remember though that Exact is a more accurate reflection of the amount of traffic you are going to get.
Look at those keywords’ monthly search volume. Pick the niches that are in the middle. The Avg Monthly Searches column shows you how many people are searching for the keyword across the internet.
Step #5: Use Google’s Keyword Planner tool to find the commercial value of keywords related to your niche
The competition keyword shows you how many people are paying to advertise for that keyword. If this is high you know lots of people are paying for adverts relating to that keyword and so, therefore, it must be profitable.
Top Bid Page column shows you how much advertisers are willing to pay for that keyword – from lowest to highest. The higher the price – the higher the value of the keyword.
Step #6: Rinse and Repeat
You now have a few niches that have the right competition, demand over time, enough search volume and has commercial value. This will be the niche you want to get into. For one final step repeat step 2 to step 5 for these few niches that you have to select the best one. Start with 1 niche before you move to another one.
Finding Products To Promote
When it comes to finding products to promote there are several different places you can look. You may want to look at Clickbank, Amazon, the CPA networks and so on.
The Clickbank marketplace is a good source of products. There are a lot of different products here that you can sell. You can find the marketplace here.
There are a lot of different products here in many different categories, many of which are evergreen.
You need to be able to determine which products here are good ones to promote and which ones are worth ignoring. There are many products here which are good, and many here which are not so good. You do not want to spend your time promoting a product that doesn’t sell because you aren’t going to make money from it.
This is an example of a product in the Clickbank marketplace. You can see that it tells you how much you earn (on average) per sale and gives you a description of the product. Some of these descriptions will have a link to a webpage with affiliate resources, which could be useful if you use them.
Below this, you can see how much you make on the initial sale ($36.62), and the percentage you earn per sale, which in this case is 41%.
Next, you can see the average rebill total – which means this is a monthly membership (recurring income – which means you get paid every a month from the initial sale).
The important figure if the Gravity (Grav) which here is 59.94. This is an indicator of how well the product is selling in the Clickbank Marketplace. The higher the gravity the better it is.
You can also search around on the Internet and find reviews of the product (if there is) to see if it is any good or not. It is in your best interest to find a product that sells well and converts well.
Amazon is the world’s largest marketplace and you can find products here for almost every niche you can (and can’t) imagine.
These are physical products that are shipped to your customer’s doors. The advantage to you of promoting something from Amazon is that they a global brand that is trusted and recognized by millions and millions of people across the world.
Here you can see the rating given to the product by the people who have bought it and how many likes there are. These give you an idea of just how popular the product is. The more reviews and likes, the better selling the product is.
The star rating is also very important as it is an indicator of how good a product is. Some products can sell well and have a low star rating whereas others can sell few and have a high star rating.
Further down the page, you will find more detailed information about the customer reviews. When you are selecting a product from Amazon you want at least 4 stars in the review to make sure it is a top seller. Sometimes it is worth promoting a product with fewer stars, but you do not want to move below 3.
Here you can see more information about the customer reviews and you can even read the reviews. If there are a lot of lower quality reviews then you may want to skip promoting the product because many of these don’t sell. People tend to look at the reviews on Amazon before they buy so they are a major influencer for your potential customers.
Amazon Best Seller
Amazon provides some further help for you in finding products to promote by providing a list of the best selling products on the site! At Amazon Best Seller you can look through all the different categories and see what products are selling well. These will give you a very good idea of popular products to promote.
Amazon is getting more strict now with the affiliate approval process. If for certain reasons, you are not eligible to join the Amazon associate program, you need to look at alternatives. A few good ones are
Niche Research Demo
Here is a more simplified demo to get you started with finding a niche. Use this steps and learn more as you practice.
Now that you know..
Niche research is one of the most important parts of Internet marketing. Far too many people skip over this step or pick a niche without researching it properly and then they struggle to get it ranking and making money.
If you take the time now to do your niche research then you will find it much easier to get your site ranking and earning. Proper niche research will make the difference between earning and not earning from the Internet.
Spend the time upfront to research and find your niche properly. When you have done your niche research you will not only know what keywords to target so that you can get ranking and earn easily, but you will also know what your niche wants.
Now you know how to research niches, go ahead and start selecting the niche that you want to get into to start your new business. See you in the next step.